Why do we enforce social norms?

We measured brain activity while participants played an interactive bargaining game and found that violations of an individual’s perceived social norm led to feelings of anger, which ultimately led to norm sanctioning behavior.

Authors

Luke J. Chang, Alan G. Sanfey

Publication

Oxford University Press

December 23, 2011

Why do we enforce social norms?

December 23, 2011

Authors

Luke J. Chang, Alan G. Sanfey

Project communication

Funding for this research was generously provided by: